During the first week of my internship, I utilised the Procreate app on the Ipad to create some preliminary templates. Before diving into logo design, I conducted extensive research on branding and the significance of brand marks and logos when it came to establishing brand recognition. By creating a distinctive brand logo that sets them apart from competitors, not only can they stand out more, but it can also increase the likelihood of their brand being recognized (Dibb, S. et al., 2023, p.320-321).
To create these logos I began by looking at alternative law logos, in which I noticed that the majority of the logos seem to have some type of symbol on, so by creating the new logo with no symbols, littlebitsoflaw can differentiate themselves. I then kept readjusting the logo slightly making small changes to see which looked more professional and then shaded the characters in with the same colours which represent the different types of law within the business.
After multiple attempts, this was the logo which was selected to be used through the different pieces of creative content.
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